Gamescom 2026's 'K O R E A': A Look at the Korea Pavilion

게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
©Inven

Gamescom 2026 spans a massive number of halls. Numerical numbering alone goes up to 11 halls, but with multi-level layouts providing two halls in some spaces and unused halls in others, the event occupies over 10 halls in total. Among them, Halls 2, 3, and 4 (totaling six halls due to their multi-level structures) are packed entirely with B2B booths for industry professionals. While B2C booths aimed at general attendees mostly focus on fun entertainment and hands-on game demos, this B2B area is reserved for industry meetings, private demos, and interviews.

Hall 3 in particular hosts booths from various country and local government delegations. Entering Gamescom 2026 leads straight into Hall 3, which begins with the France pavilion—a long, straight row of baguette-shaped booths reminiscent of the Maginot Line. Watching Germans flood past those booths felt a bit surreal.

In any case, tucked in one corner of Hall 3 is the Korea Pavilion. We captured photos of the brightly shining Korea Pavilion, which brought together a total of 10 Korean companies.

게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
The first thing that catches your eye is the reception desk. This is usually where you check in to set up meetings or inquire about business matters. ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
If you have a productive meeting with Korean companies, you can get a stamp, ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
And you can even receive free gifts! ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
Isn't the fan pretty? (I wanted it even more because it was hot) ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
You can see all the participating companies in one place like this, ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
And easily find your way using the booth layout map ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
Passing through the waiting lounge where you can freely help yourself to drinks and pretzels, ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
Individual booths are set up one by one ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
While there, we interviewed the developers at AButton (they were pleased to speak in Korean) ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
A shot when no one was around during lunchtime (you have to be careful at Gamescom because theft is common!) ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
Overseas industry attendees also visited quite frequently. ©Inven
게임스컴2026 속 'K O R E A', 한국 공동관의 모습은?
As we turned back, we captured the word "KOREA" on camera one last time ©Inven
This article was originally written in Korean and translated with the help of AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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