European Games Market Hits 29.7 Billion Euros Revenue in 2025, 91% Digital

유럽 게임시장, 2025년 매출 297억 유로…91%가 디지털
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Video game revenue across 16 European markets in 2025 was recorded at 29.7 billion euros (approx. 47.7 trillion won). Digital accounted for 91% of total revenue, while physical accounted for 9%.

Video Games Europe and the European Games Developer Federation (EGDF) published the "All About Video Games" report on the 26th, detailing the state of the European games market and player demographics. The market data was compiled based on game sales volume and player survey results.

Mobile and tablets accounted for the largest share of revenue by device at 49%. Consoles were recorded at 30%, and PC at 12%. The report did not provide a device breakdown for the remaining revenue outside these three categories.

Mobile and tablets were also the most popular choice as gaming devices at 82%. Consoles followed at 47%, and PC at 34%. The survey was conducted allowing multiple responses, where one respondent could select multiple devices.

The total number of players across the 16 European markets was 199 million, representing 51% of the surveyed population aged 6 to 75. Adults accounted for 77% of players, and women made up 46%. The average age was 34, and the average weekly playtime was 8 hours and 59 minutes.

This year's report expanded its market survey scope from the previous five major European countries to 16 markets. The player survey was conducted by Ipsos with a total of 39,371 respondents. Weighting reflecting demographics such as national population composition was applied to the survey results.

In the European game industry data released alongside the report, EGDF counted approximately 6,600 game studios in EU member states in 2024. The total workforce was around 95,000, with women accounting for 24.5%.

EGDF estimated that the number of game studios in the EU region increased by about 5% to 10% year-over-year. However, data from Bulgaria and Cyprus was newly included in this tally. Employment levels were estimated to have remained flat compared to the previous year or decreased by 1% to 2%.

The report cited reduced industry investment, corporate restructuring, layoffs, and hiring slowdowns as factors behind the stagnant employment. Combined revenue for EU game developers and publishers was estimated at 24 billion euros (approx. 38.6 trillion won). This figure represents the net revenue of companies within Europe and uses a calculation methodology different from the 29.7 billion euros figure, which measures consumer gaming expenditure.

Regarding development platforms, PC and Mac accounted for high proportions depending on the country. The percentage of studios responding that they develop games for PC and Mac was 98.5% in Croatia, 95% in Spain, 94% in Latvia, and 79% in Germany. Because survey targets and methodology differed by country, an overall European figure for development platform share was not calculated separately.

This article was originally written in Korean and translated with the help of AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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