Source: KRAFTON

KRAFTON's PlayerUnknown's Battlegrounds is teaming up with a beverage brand for a summer campaign designed to extend the game's IP experience beyond the screen.

KRAFTON (CEO Kim Chang-han) announced that PUBG: BATTLEGROUNDS (hereinafter PUBG) is launching a limited-edition summer collaboration with Welch's. This partnership is designed to allow users to engage with the PUBG IP outside of the game, featuring a series of online and offline programs including product launches, exclusive online sets, offline promotions, and live content.

First, the 'Welch's Grape PUBG Edition,' featuring a special collaboration design, will be sold for a limited time at convenience stores and major supermarkets nationwide. The product packaging incorporates PUBG-themed designs to highlight the collaboration.

A limited-edition 'Welch's X PUBG Supply Crate Set,' which includes the collaboration product, merchandise, and in-game coupons, will also be released. This set will be sold exclusively on the official Nongshim online mall starting August 14 at 11:00 AM.

Offline promotions will run from August 14 to August 27 at seven Nongshim RedForce PC Arena locations and the PUBG 'Play Arena' in Seongsu. Users who purchase Welch's products at these locations will receive a scratch-off coupon, offering a chance to win one of seven random rewards, including five 'Kingmaker' items and two types of 'Chicken Leg Snacks.'

User participation events will be held on the official PUBG community cafe. A pre-collaboration anticipation event will run from August 11 to 16, followed by a review event for the Welch's PUBG Edition from August 14 to 23.

Live content is also planned. A 'Welch's Cup' tournament featuring major creators will be held on SOOP, with Drops and interactive events scheduled for viewers.

This collaboration is a summer campaign that combines the refreshing brand image of Welch's with the PUBG IP. KRAFTON aims to provide a continuous brand experience for users in their daily lives by connecting various touchpoints, including product purchases, gameplay, offline experiences, and live broadcasts. Further details can be found on the official website and the official community cafe.