Source: Kiwoom DRX

Global premier esports team Kiwoom DRX has partnered with Onside Company, an MCN specializing in FPS games, to strengthen its global content competitiveness, with a focus on 'VALORANT.'

Kiwoom DRX announced that it signed a Memorandum of Understanding (MOU) with Onside Company on August 5 at the Kiwoom DRX Seoul Tower to expand the base of the esports culture industry and enhance content. The signing ceremony was attended by key representatives from both companies, including Kiwoom DRX CEO Yang Seon-il and Onside Company CEO Lee Ju-hyeon.

This partnership aims to combine Kiwoom DRX's accumulated expertise in esports team operations and its VALORANT roster IP with Onside Company's robust network of FPS creators and its planning and production capabilities. Beyond one-off marketing collaborations, the two companies plan to leverage their respective strengths to consistently provide esports fans with differentiated brand experiences and engaging content.

Onside Company is an MCN specialized in the FPS and gaming sectors, providing comprehensive, end-to-end services including creator management, branded content planning, integrated marketing, and offline event hosting.

Based on this MOU, the two companies will co-plan and produce a variety of regular and special content utilizing VALORANT IP. In particular, they will actively pursue collaboration projects between Kiwoom DRX players and Onside Company creators, maximizing synergy by utilizing all available channels and platforms. Furthermore, they plan to diversify their cooperation beyond digital content to include offline events and hybrid online-offline programs that allow for direct fan participation. Specific projects and content will be unveiled sequentially following further discussions between the two companies.

Kiwoom DRX CEO Yang Seon-il stated, "I believe VALORANT is a title that allows us to continuously expand our reach to new fans, not only through matches but also through creator-driven content. By combining Onside Company's expertise in FPS content with Kiwoom DRX's player roster and esports IP, we will deliver a diverse range of content for fans to enjoy."

Onside Company CEO Lee Ju-hyeon said, "It is meaningful for Onside Company, which has built extensive experience in the FPS content field, to join forces with the global esports team Kiwoom DRX. We will strive to provide new entertainment for VALORANT fans and contribute to the expansion of the content ecosystem by leveraging our combined capabilities and networks."

Starting with this agreement, Kiwoom DRX plans to gradually expand its touchpoints for engaging with VALORANT fans in collaboration with Onside Company.