G2 Esports has entered a new commercial partnership with Betpanda, naming the online crypto casino as its official global betting partner for the organization’s Counter-Strike division beginning in 2026. The deal, announced Dec. 3, includes yearlong fan activations, digital content, and jersey branding for G2’s CS2 roster.

Under the agreement, Betpanda’s logo will appear as the primary mark on G2’s Counter-Strike jerseys starting next season. The partnership also includes worldwide initiatives such as giveaways, sweepstakes, tournament activations and creator-led events planned throughout the competitive calendar.

G2 described the collaboration as part of its broader strategy to expand touchpoints with its global fanbase. Alban Dechelotte, CEO of G2, said the organization sees the deal as a chance to introduce new engagement formats across both live and digital settings.

“Betpanda joins us at an exciting moment for the organisation,” Dechelotte said in the announcement. “This alliance allows us to build fresh, meaningful touchpoints for our fans throughout the year.”

Betpanda said it views G2 as a leader in competitive gaming and emphasized the teams’ shared interest in innovation and audience outreach.

“G2 has set the standard for excellence in esports, and we’re proud to collaborate with a team that consistently pushes the boundaries of what the industry can be,” the company said, adding that it expects the partnership to help reach new audiences globally.

Fan Activations and Digital Content Planned for 2026

The companies plan to roll out a slate of fan-focused initiatives throughout 2026. These will include in-person activations at multiple esports events, on-site opportunities involving G2 creators, and a range of digital content. Video series, social campaigns, and prize-driven promotions are expected to be part of the yearlong program.

G2 stated that the partnership reflects its ongoing efforts to expand its commercial portfolio and strengthen community engagement. Betpanda, which markets itself as a privacy-focused crypto casino with instant Lightning Network transactions, said it aims to support G2’s creative and competitive ambitions while spotlighting its own gaming platform.

Both organizations said more details about the 2026 activations will be shared closer to the start of the competitive season.