Laure "Bulii" Valée, a regular in the League of Legends (LoL) broadcasting domain, recently sat down with Inven Global to discuss an eventful year that saw her deepening her roots in the LEC and EMEA Masters, contributing to the flourishing of One Trick Production (OTP), and even appearing on the LCK broadcast.
Valée delved into the growth trajectory of OTP, which is marking its third year, shedding light on the valuable takeaways from its development. She articulated the balancing act between stability and innovation, particularly in response to the rise of co-streaming in esports. Valée emphasized the need for adaptability, stating, "We can't keep on doing what we've been doing for years. This year was about challenging ourselves in the way we do broadcast differently, so that we could implement co-streams — what they do and use — to grow a bit more and differently." This reflective approach underscores a pivotal year for OTP, as it seeks to redefine engagement with its audience in an ever-changing digital landscape.
Looking to the horizon, Valée's aspirations for the LoL ecosystem are clear-cut: "The only thing that I would like to see is more events." She shared her conversations with fans who echo this sentiment, yearning for more opportunities to rally around their favorite teams. Inspired by the LFL's work, Valée advocates for a broader representation of teams and communities throughout the season, not just at the apex events.
The conversation also turned to the disparities in esports viewership and participation across different regions. When Valée was asked what her perspective on the LCS switching to a model similar to the Americas system seen in VALORANT, she observed that the North American and European markets have distinct fan bases with unique consumption patterns. Her insights reveal an acute awareness of regional particularities, advising fans to consider these nuances when benchmarking global practices.
Valée candidly expressed concerns about the economic pressures on esports in general, using the LCS's tribulations as a reference point. The departure of notable teams like TSM and CLG from the league signals a turbulent period, one that Valée believes should be a wake-up call for Riot Games in Europe to prevent similar occurrences.
Valée's foray into the LCK was a career milestone, one she described with palpable enthusiasm: "It's been amazing honestly it's been a dream come true." Her passion for the Korean League transformed into a professional highlight, allowing her to work closely with friends and reshape her perspective on broadcasting. The familial bond and collaborative spirit she encountered in the LCK enriched her broadcasting ethos.
Drawing from these diverse experiences, Valée distilled the essence of her learning into a philosophy of flexibility and ingenuity. "It made me reconnect to the way I would do my job in the OTP," she reflected, speaking to the increased anticipation and hands-on approach required in less extensive production environments. These skills have been instrumental in work with the LEC, where she approaches segment creation with a renewed vision, influenced by her experiences from the LCK to OTP.
Laure "Bulii" Valée's narrative is one of continued passion and growth. As she continues to navigate and shape the League of Legends broadcast landscape, her dedication to innovation, fan engagement, and learning from a myriad of experiences stands as a testament to her stature in the community. Her journey through the past year not only marks personal milestones but also signals a promising direction for esports broadcasting as a whole.
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