[UPDATED Jun. 15] Tricia Sugita joins Cloud9 as CMO after stepping down as CEO of FlyQuest

Source: Cloud9


UPDATE Jun. 15: A few days after stepping down as FlyQuest's CEO, Tricia Sugita has joined Cloud9 as their CMO (Chief Marketing Officer). 



Source: FlyQuest


UPDATE June 13: FlyQuest have named Michael Choi as Sugita's successor. Choi, like Sugita, was the COO before his promotion to CEO, and also held the titles of Senior Project Manager and Director of Operations.


Original story:

CEO of FlyQuest Tricia Sugita is parting ways with the organization after four years. FlyQuest made the separation public in a tweet on the morning of Monday, June 13.



In the video announcement, Sugita announces she'll be stepping down as CEO and reflects on the multitude of environmental initiatives established by FlyQuest, as well as pieces of content like her singing duet of "A Whole New Worlds" with G2 Esports CEO and founder Carlos "ocelote" Rodríguez Santiago, which was a League of Legends esports homage to 'A Whole New World' from 1992 Disney animated film Aladdin.


FlyQuest joined the LCS in 2017 but didn't find their identity as a brand and an organization until Sugita, who was previously the COO, was promoted to CEO before the start of the 2020 season.


With Sugita at the helm, FLY launched the 'Showcase Greatness' initiative and put a heavy focus on environmental efforts and mental health awareness. "I'm so proud of the things we've been able to achieve together," Sugita said in her farewell video. 


FlyQuest have established themselves as the holistic brand in the LCS and are often playfully referred to as 'the good guys' by the broadcast, and while Sugita assures in her video that the organization's approach to branding and the like will not change, whoever will be taking her place has big shoes to fill. What Sugita will be doing next is currently unknown, as is who will be taking her place as FLY's new CEO.


In the five splits with Sugita as CEO, FlyQuest have qualified for the post-season three times, most recently this past spring. FLY's finest season came in Sugita's first year as CEO — the squad made back-to-back LCS finals appearances and qualified for the 2020 World Championship, a first for the organization.

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