During the last few years, the gaming industry has seen a massive boost and unleashed an enormous marketing opportunity for gamers, especially twitch streamers and Fortnite gamers. While many of us have been busy playing our favorite online games, there is a great chance that not many of us have actually sat down and consciously thought about what we can potentially learn from a game development company.
If we look at the gaming industry, we see that it has grown massively and has become bigger than the global music industry. Amongst the top YouTube influencers, you are more likely to find gamers. PewDiePie, for instance, is amongst the top gamer influencers worldwide who are currently rocking the top position as a gamer and a YouTuber.
Another interesting fact about the gaming industry is that it has a lot in common with an advertising agency as well. The primary driving force of both industries is a fierce combination of creativity and commerce, which leads us to the primary question of whether an embedded artistic approach dominates both industries.
Gaming – a Creative Responsibility
Suppose you closely study the hierarchy of a game development company. In that case, you will realize that each development team member works and contributes to their best creative responsibility, including dealing with the world's most technically detailed aspects. Contrary to unpopular belief, coding is as creative as other aspects of gaming app development.
Let us take the example of the all-time popular game "Red Dead Redemption (2)"; you will see that the game developers have resorted to the highest realms of creativity while they developed the horses in a way that induced the impression of hyper-reality.
However, the creative responsibility doesn't end here. Read between the lines of how game developers work. You will see that even the people responding to coding were equally responsible regarding the highest level of creativity, specifically, crafting the physical aspects of the building, horses, and the movement of the horses.
In other words, creativity is a holistic aspiration that involves everyone responsible for the different game-creation processes. Interestingly, the way an entire team of a game development company collaborates to create a masterpiece indicates a lot about the significance of holistic creativity.
Creativity – a Risky Endeavour
If you look at the different gaming apps closely, you see that a majority of the successful gaming apps of recent years incorporated massive risk. For instance, if you look at the game "The Last of Us," you find character development working at the core of the gaming app. That said, while creativity might be a risky endeavor, the chances of turning it into some massive hit also prevails. You can also get an online advertising agency to help with the marketing.
The massive growth of the gaming industry has taught us the importance of creative intelligence and how you can turn it into something profitable. The number one lesson that game development companies have learned is the importance of hiring creative intelligence in favor of hiring highly-technical personnel.