T1 Entertainment & Sports (T1) has signed Matrix Keyboards as the official keyboard of the global esports organization. The partnership will span all of T1’s powerhouse rosters competing in League of Legends, VALORANT, Dota 2, Fortnite, PUBG, Apex Legends and more. In addition, the brand has been named the official keyboard of League of Legends superstar Lee “Faker” Sang-hyeok.
Through this partnership, Matrix Keyboards and T1 will create specially designed T1 and Faker branded keyboards, dropping four times throughout the year. As the official keyboard of T1, Matrix Keyboards will have access to T1’s logo and other IP rights for marketing purposes and will receive significant brand exposure through T1’s website, social media channels, livestreams as well as video-on-demand (VOD) integration. Matrix Keyboards will also conduct a promotional activation event to connect with T1 esports fans and produce T1 related content to promote its products.
“Since the launch of Matrix Keyboards, we have had a vision of bringing only the best custom gaming products to the market,” said Chris Horne, Co-Founder of Matrix Keyboards. “We are thrilled to partner with an organisation of T1's calibre to collaboratively execute that vision with some of the finest talent in esports.”
“Everyone at T1 is excited to be working with Matrix Keyboards, a brand which is known for its quality peripherals for both esports athletes and gamers alike,” said Joe Marsh, CEO of T1. “We pride ourselves on working with some of the biggest and best brands in gaming and Matrix is a great example of that. We look forward to continuing our significant international growth and we are excited to partner with Matrix to bring some great collaborations for our fans.”
Established in 2012, T1 is recognised as one of the most successful organisations in the history of esports. The T1 League of Legends team is renowned for winning three World Champions (2013, 2015 and 2016), two Mid-Season Invitationals and nine League of Champions Korea (LCK) titles, making it the most celebrated esports team in the world. Faker is widely regarded as the most iconic player of all time and has helped the T1 LoL team acquire one of the largest, most influential fandoms in all of esports.
Striving for perfection to achieve excellence in esports