Epic Games highlights Apple hypocrisy with shot-for-shot recreation of iconic 1984 ad

 

On Twitter and via an official blog post you can find here , Epic Games, the massively popular studio behind Fortnite, have publically entered into a legal dispute with Apple for removing Fortnite from its app store.

 

Apple is blocking updates from Fortnite via the App Store, essentially blocking Fortnite from "a billion devices" worldwide. 

 

 

What was made even more interesting is the confident and public challenge Epic Games has made in the form of a parody ad decrying Apple as the evil company it once rallied against in it's iconic 1984 Macintosh ad. Inspired by George Orwell's 1984, the commercial places Apple as a liberating force against a monopolistic entity of control.

 

 

But Epic, using the companies own legendary advertisement against them, reverses the roles and accuses Apple of oppressing gamers across the world. The loaded language in the official description of Epic's Lawsuit is equally memorable:

 

 

Described as a "Behemoth seeking to control markets, block competition, and stifle innovation", Epic games is rallying the full force of it's fan-base into complete Apple opposition. At the time of this reporting, Apple has yet to make a public response.

Epic answered this question in their official post:


"Why doesn’t Epic capitulate to Apple’s demand to remove Epic direct payment?

Epic believes that you have a right to save money thanks to using more efficient, new purchase options. Apple’s rules add a 30% tax on all of your purchases, and they punish game developers like us who offer direct payment options."


 

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