In the new age of influencers, brands are often spending their advertising and marketing money on promoting through a popular figure, rather than slapping thier logo on a billboard or YouTube ad. Especially now with streaming taking off in the past years, popular gaming organizations have added individual streamers under their umbrella, rather than just competitive esports teams.
Rogue's most recent activation wasn't with a streamer or Instagram model, however, it was with a popular Twitter account, @s8n.
Boasting 2.4 million followers, the activation has quite a reach. Rogue hasn't said what exactly they'd be doing with the new partner other than him taking over their Twitter for a day, but they'll surely have some unique ideas coming soon. If it works well, it could be a new avenue for other teams to explore, especially for other popular Twitter figures, like @lolYisus. We're just wondering how Rogue got him before Evil Geniuses.
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