The following was sent to Inven Global as a press release.
100 Thieves has announced its 2020 Jersey Program, unveiling their first three jerseys for the year: Primary (red), Secondary (white), and Alternate (black). In their first two years, 100 Thieves released some of the most popular jerseys in esports history, leading with a streetwear-inspired baseball jersey in 2018 and a soccer-inspired kit in 2019. With these two jerseys, 100 Thieves sold out six unique jersey drops as each colorway variation was in high demand.
For 2020, 100 Thieves is going a step further, revealing three new jerseys which will be just the start of its comprehensive Jersey Program. Inspired by a clean and modern tonal color aesthetic, 100 Thieves Primary jersey will be all red, its Secondary jersey all white, and its Alternate jersey will be a stark black on black design. The jerseys will be worn by 100 Thieves League of Legends, Fortnite, and CS:GO teams.
The lookbook was notably shot by film producer Ryan Hahn of HPLA, and features some of 100 Thieves' athletes and entertainers, including Moe "Yassuo" Abdalrhman, Brandon "Avalanche" Thomas, and Jay “Liazz” Tregillgas.
The Jersey Program is one of the first projects at 100 Thieves to be led by its new VP of Brand & Apparel, Doug Barber. Barber joined 100 Thieves in 2019 from the premium sportswear brand Reigning Champ, and was tasked with elevating the brand - both its jerseys and lifestyle apparel. The Primary and Secondary jerseys will be available for sale this Saturday, January 18. Fans can expect more colorways and more exclusive drops throughout the year.
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