On November 12, PlayStation Korea unveiled the launch campaign "The Wait Is Over" for Grand Theft Auto VI (hereinafter GTA 6) on PS5. Released ahead of the game's launch on November 19, the campaign features a 60-second video tailored for Korean gamers.
The video features Chef Choi Kang-rok, hip-hop artist and producer Jay Park, LNGSHOT members Oh Yul and Ryul, band QWER members Chodan and Magenta, and veteran eSports caster Seong Seung-hon. The cast members go about their daily routines—such as hosting cooking streams, working out, practicing together, and broadcasting matches—before spotting a mysterious light and heading toward it.
As the blue light traverses across Seoul, it turns pink and guides the cast to their respective homes where their PS5 consoles await. Official GTA 6 gameplay footage then appears, showcasing locations such as "Vice City." While the rest of the cast rushes along, Chef Choi Kang-rok appears riding a bicycle at a relaxed pace. Following their appearance in last year's Christmas carol music video for "Be Happy," QWER once again partnered with PlayStation Korea for this campaign.
GTA 6 is set in "Vice City" and the surrounding "State of Leonida." According to provided materials, the game expands the open world of the Grand Theft Auto series further than ever before, leveraging the features of the PS5 through a collaboration between PlayStation and Rockstar Games.
In-game action is delivered through the DualSense wireless controller's haptic feedback and adaptive triggers. Tempest 3D Audio brings the sounds of the "State of Leonida" to life three-dimensionally, while the PS5's ultra-high speed SSD supports open-world exploration.
On November 19, when the game launches, the DualSense Wireless Controller – Grand Theft Auto VI Limited Edition will also be released in two colors: Black and White. Both designs reflect the contrasting atmospheres of "Vice City." A special finish evoking sunsets and neon lights shifts color depending on the viewing angle, featuring molded palm tree details directly on the surface alongside official GTA 6 branding.
The campaign video can be viewed on the official PlayStation YouTube channel. Detailed information about the campaign and GTA 6 for PS5 is available on the official PlayStation Blog.
