NFL team Pittsburgh Steelers have invested in and became partners with esports team Pittsburgh Knights.
On the 11th of December, the Pittsburgh Knights announced that they’ve become partners with the Pittsburgh Steelers.
The Pittsburgh Knights is an organization founded in 2017 under the goal of ‘to build the ideal esports team for many years to come’. Currently, they have teams (players) competing in Call of Duty, PLAYERUNKNOWN’s BATTLEGROUNDS, Super Smash Bros, Hearthstone, Fortnite, and Gwent.
As of this partnership/investment, according to ESPN, the Pittsburgh Steelers became the fifth NFL team to whose ownership has invested in a traditional esports organization.