'Neverness to Everness' (NTE), a supernatural urban open-world RPG developed by Hotta Studio under Perfect World, successfully concluded its first offline pop-up event in Korea, 'Anomaly Management Bureau in Hongdae,' which ran for five days starting April 29. Held to celebrate the game's official launch, the event drew a steady stream of visitors throughout its run, surpassing 7,000 total attendees.

Since its launch, 'Neverness to Everness' has garnered attention for its unique worldview and graphics. The event was designed as more than just an exhibition; it served as a platform for direct communication between the developers and players. The operations team collected user feedback in real-time on-site, laying the groundwork for future service improvements.

The venue focused on bringing the game's core supernatural elements to life. Upon passing through the entrance, the 'Lero Lero Phone Booth,' visitors were greeted by 'anomalies' that defied common sense, such as computers hanging from the ceiling and inverted wine glasses and bookshelves. This provided visitors with a visual experience that made them feel as if they had stepped into the city within the game.

The second-floor stage area hosted interactive programs, including a voice actor talk show and a racing challenge. The photo zone featuring cosplayers portraying in-game characters and the stamp tour, which offered special merchandise, were highly popular, drawing long queues.

Visitors at the site responded positively to the team's meticulous preparation. One participant noted that they were surprised to see such a large-scale offline event so soon after the game's launch, adding that it reflected the management team's commitment to respecting its player base.

This proactive approach to communication is expected to help 'Neverness to Everness,' a latecomer to the subculture-based open-world game market, secure an initial loyal user base. Perfect World plans to use this pop-up event as a starting point to solidify its brand awareness in Korea.

Following the conclusion of the pop-up event, 'Neverness to Everness' will continue to expand its reach through various external partnerships. Collaborations with major retail brands such as Nene Chicken and GS25 are scheduled, with plans to increase user benefits both inside and outside the game.

'Neverness to Everness' is currently available on multiple platforms, including PS5, iOS, Android, and PC. Detailed information about the game and future update news can be found on the official website and the game lounge.