Source: Nexon

Nexon (co-CEOs Kang Dae-hyun and Kim Jung-wook) announced on the 13th that it held a 'MapleStory' Brand Day over the past weekend in collaboration with the kt wiz professional baseball team.

Held over the weekend of the 11th and 12th, 'MapleStory Day' marked the second consecutive year of collaboration between the game and the kt wiz baseball team. During the two-day event, kt wiz players wore uniforms featuring the iconic MapleStory character Pink Bean, and the character drew significant attention from the crowd by throwing the ceremonial first pitch at the game on the 11th.

Suwon KT Wiz Park was transformed with MapleStory-themed decorations, including a Pink Bean photo zone, creating a bright and fresh atmosphere that complemented the warm spring weather. The stadium's media wall displayed MapleStory-themed videos, further enhancing the brand day experience. Additionally, various inning events were held during breaks, offering spectators unique engagement with the IP, while Pink Bean fans and commemorative paper tickets were distributed as gifts.

Nexon and kt wiz also released a variety of collaboration merchandise to celebrate the brand day. Items such as uniforms, caps, crossbody bags, and ticket holders featuring MapleStory designs were made available at kt wiz's online and offline stores. The long queues of fans waiting to purchase these goods on the day of the game served as a testament to the strong appeal of the MapleStory IP.

Furthermore, Nexon is hosting in-game events for the mobile titles 'MapleStory M' and 'MapleStory Idle' to commemorate the brand day. Players who enter the coupon code revealed on Nexon's official YouTube channel by July 31 can receive uniform-themed cosmetic items, such as weapons and capes.

Nexon first partnered with kt wiz last year to host 'MapleStory Day,' which was the first sports collaboration for the MapleStory IP, and has now successfully continued the partnership for a second year.

More information regarding the MapleStory and kt wiz Professional Baseball brand day can be found on the official 'Pink Bean' Instagram and the 'kt wiz Marketing' Instagram channel.