Source: Level Infinite

Level Infinite announced on the 15th that the mainland China version of 'Goddess of Victory: Nikke'—developed by SHIFT UP and published by Tencent Games—successfully concluded its participation in 'Bilibili World 2026 (BW2026)' in Shanghai, China.

BW2026, China's largest subculture event, was held from the 10th to the 12nd at the National Exhibition and Convention Center (NECC) in Shanghai, drawing approximately 400k visitors this year. Tencent Games showcased a booth themed 'Reunion in an Unfinished Fairy Tale.'

The booth was divided into a 'Fantasy Theme Park' and a 'Dream Theme Park,' featuring 'Dorothy' and 'Cinderella' as their respective protagonists. By utilizing giant storybook and bridge installations, the space created a seamless narrative flow between the fairy tale-inspired worlds of Dorothy and Cinderella.

The 'Fantasy Theme Park' featured an interactive experience where visitors could leave letters for members of the 'Goddess Squad' and receive replies. In the 'Dream Theme Park,' visitors could wake the sleeping 'Cinderella' via an interactive screen, which drew an enthusiastic response from attendees.

On the main stage, cosplayers from Korea and China recreated iconic character poses to the game's popular BGM tracks, 'Unbreakable' and 'Hope Spreads,' providing an immersive experience that made the characters feel as if they had stepped into reality.

On the second day, Director Yoo Hyung-suk took the stage to greet mainland Chinese users in person and host a quiz event. Director Yoo expressed that it was a deeply meaningful experience to meet users offline in Shanghai for the first time, and pledged to continue working hard to deliver even better content.

In addition, a user-participation stamp rally event offered limited-edition merchandise as rewards, including tote bags, fans, and hairbands featuring 'Dororong' and 'Rellorong'—mascots based on Dorothy and Cinderella. Furthermore, the merchandise booth drew significant attention from visitors by unveiling new items for the first time, such as Dororong summer mousepads, assembleable character magnets, and foldable character photo sticks.

An online hashtag event was also held, allowing fans to share moments from the venue and enter a prize draw, driving active participation.

A Tencent Games representative stated, "We have consistently strived to help users enjoy our game content and characters more deeply and build a sense of connection within them," adding, "The bond between the Commander and the Nikkes is something that has been built little by little through the process of experiencing stories and making countless choices together."

The representative added, "We showcased 'Dorothy' and 'Cinderella'—the characters who received the most love—because we wanted to provide users with a special experience to interact with them offline. We planned BW2026 with the hope that it would be more than just a place to reflect on memories with the characters, but a space where we can create new stories together."

Meanwhile, following its summer update on the 2nd, 'Goddess of Victory: Nikke' successfully climbed the charts, reaching No. 1 in game revenue on the domestic Apple App Store and No. 2 on Google Play.

The game is set to provide special enjoyment both inside and outside the game, including a summer pop-up store at The Hyundai Seoul for two weeks starting on the 17th, and the 'Full Burst Live' band concert at the Yes24 Live Hall for two days starting on the 18th. Prior to this, the game has been expanding its global reach, including its third consecutive appearance at 'Anime Expo,' North America's largest animation event, held from the 3rd to the 5th.