NVIDIA Signs Strategic Partnership With Adobe

NVIDIA, a leader in AI computing technologies, announced a strategic partnership with Adobe at NVIDIA GTC 2026, the world’s largest AI and accelerated computing conference, held in San Jose, California.

The two companies plan to work together to accelerate AI-powered creation, production, and personalization, while delivering next-generation Adobe Firefly foundation models and agentic workflows.

As demand for content continues to surge, generative AI is reshaping creative and marketing workflows. This partnership brings together Adobe’s creative and marketing workflows, models, and technologies with NVIDIA’s open models, libraries, research, and accelerated computing.

Through this partnership, NVIDIA and Adobe will develop next-generation Firefly models designed to deliver top-tier creative precision and control across creative and marketing pipelines. The companies expect this to move the creative industry forward by another step. The models will be built on NVIDIA’s advanced computing technologies and will leverage CUDA-X, NVIDIA NeMo libraries, NVIDIA Cosmos open models, and NVIDIA Agent Toolkit software to support the high-quality, interactive content creation customers expect.

Adobe Chairman and CEO Shantanu Narayen said, “At a time when content creation is exploding, our partnership reflects a shared vision to redefine creative and marketing workflows through the power of AI. AI is changing how marketing organizations and media and entertainment studios operate.” He added, “Adobe and NVIDIA will bring Firefly models and CUDA libraries into applications, and combine marketing-focused 3D digital twins, Agent Toolkit, and Nemotron within agentic frameworks. Through this, we will deliver controllable, future-ready, high-quality enterprise-grade AI workflows.”

NVIDIA founder and CEO Jensen Huang said, “AI is injecting new possibilities into every industry. NVIDIA and Adobe have worked together for more than 20 years to push the boundaries of design and creativity. Now, the two companies will take that partnership to a new level.” He continued, “By bringing together our research and engineering organizations, we will accelerate Adobe’s popular applications with NVIDIA CUDA, reimagine creativity, and jointly build cutting-edge world foundation models that transform customer experiences.”

NVIDIA and Adobe also plan to collaborate on innovative agentic creative and marketing workflows that improve the speed of content, campaign, and production execution. To implement these agentic workflows, Adobe is considering the use of NVIDIA Agent Toolkit software and NVIDIA Nemotron open models.

The companies will also collaborate on NVIDIA NemoClaw. NemoClaw is an open-source stack that simplifies the safer operation of OpenClaw always-on assistants through a single command. Part of NVIDIA Agent Toolkit, NemoClaw installs the NVIDIA OpenShell runtime, a secure environment for running autonomous agents and open-source models such as NVIDIA Nemotron.

Building on its collaboration with NVIDIA, Adobe will launch a public beta of a cloud-native 3D digital twin solution that preserves brand identity. The solution creates virtual replicas of physical products that function as persistent digital identities across marketing and commerce experiences. By integrating NVIDIA Omniverse libraries into Adobe technologies, the collaboration expands support for OpenUSD-based 3D digital twin workflows for marketing content automation.

With seamless interoperability across tools, brands will be able to generate a wide range of content, from consistent pack shots and lifestyle images to configurable 3D product experiences and immersive virtual try-ons.

Adobe also plans to use NVIDIA AI infrastructure, AI libraries, services, and models to accelerate and optimize every layer of its AI-powered tools spanning creativity, productivity, and customer experience orchestration. This includes Adobe Acrobat, Photoshop, Premiere Pro, Frame.io, Adobe Firefly Foundry, Adobe GenStudio, and Adobe Experience Platform.

Adobe Firefly Foundry fine-tunes commercially safe Firefly AI models to the unique, proprietary brand and franchise content of enterprises or IP owners. This is a particularly important capability for media and entertainment studios. Integrated with NVIDIA’s advanced computing and AI technologies, Adobe Firefly Foundry enables enterprise-grade custom AI for delivering commercially safe content at scale.

The major areas of collaboration under this strategic partnership are as follows:

Delivery of next-generation Adobe Firefly models: Adobe plans to introduce next-generation Adobe Firefly models designed for creativity, productivity, and marketing by using NVIDIA’s advanced computing and AI technologies. These models will be built on NVIDIA’s advanced computing stack, CUDA-X, and NeMo libraries.
Adobe agentic AI innovation: Adobe plans to implement hybrid, long-running agentic loops in personalized, secure, and cost-efficient environments. To do so, it will explore the potential use of OpenShell and Nemotron, both part of the NVIDIA Agent Toolkit ecosystem. Adobe also plans to evaluate Agent Toolkit and Nemotron for large-scale agentic workflows built on Adobe Experience Platform. NVIDIA will provide engineering expertise, early access to software, and customized go-to-market support.
Reinventing marketing content production with high-fidelity cloud-native 3D digital twins: NVIDIA accelerated computing, NVIDIA Omniverse libraries for OpenUSD-based universal data interchange, NVIDIA RTX rendering, and Omniverse Kit App Streaming for real-time cloud streaming will be integrated with Adobe’s generative AI and workflow platform. Through this, Adobe’s solution will produce cloud-native 3D digital twins that preserve brand identity while supporting marketing content automation.
Fine-tuned creative capabilities, scaled for enterprises: Adobe plans to provide brands and franchises with proprietary, IP-protected Firefly Foundry models that deliver greater speed, performance, and flexibility across image, video, audio, vector, and 3D workflows by leveraging NVIDIA accelerated computing, CUDA-X accelerated libraries, and open models.
Improving business productivity with AI document intelligence: Adobe Acrobat is a productivity and collaboration platform designed to help customers perform at their best. Adobe plans to introduce NVIDIA Nemotron capabilities into Adobe Acrobat to further improve AI output quality and enhance productivity for business professionals, consumers, and enterprises alike.
Accelerating creative workflows in the cloud: Frame.io is Adobe’s unified platform that centralizes content, people, and feedback across the creative process to help teams produce high-quality results faster. Adobe plans to use NVIDIA CUDA to accelerate Frame.io’s scalable cloud content management, workflows, media decoding, and intelligence. This will enable fast semantic search at scale, generative creation, and insight delivery across images, video, 3D, and other types of creative media.
Establishing a joint go-to-market strategy: NVIDIA and Adobe plan to develop joint marketing strategies through Adobe Firefly Foundry to help enterprise customers around the world leverage and adopt AI innovation.