Hanwha Life Esports (HLE) announced that it has signed a new sponsorship agreement for 2026 with Brandworks Korea’s flagship brands, Brooks Brothers and Rockport. With this deal, Hanwha Life Esports is once again teaming up with Brandworks Korea following their collaboration in 2024. This year in particular, the partnership has been expanded further with the addition of Rockport, a comfort footwear brand that translates “comfort” into technology.

Under the agreement, Hanwha Life Esports will receive heritage-driven apparel items from Brooks Brothers—including shirts, pants, and blazers—aimed at elevating the team’s overall presentation and prestige. From Rockport, the team will be provided with performance-focused sneakers and dress shoes designed to help players maintain their condition.

Brandworks Korea is a CJ Group affiliate operating both licensing and original-brand businesses. Its flagship brand, Brooks Brothers, is recognized as America’s oldest ready-to-wear clothing brand, founded in 1818, and has established itself as a label chosen by cultural icons across diverse fields, including U.S. presidents.

Newly joining the partnership, Rockport is a comfort footwear brand that, since its founding in 1971, pioneered a new category by applying outsoles used in athletic shoes to classic dress shoes—creating what it calls “Dressports” shoes.

The Hanwha Life Esports roster previously appeared in front of fans wearing Brooks Brothers heritage pieces and Rockport dress shoes during the “2026 HLE Fan Fest,” which was successfully held on January 3. Going forward, the team will compete in official matches wearing Rockport’s sneaker line, and will also wear products from both brands at major official events to showcase the team’s distinct identity.

A Hanwha Life Esports representative said, “It’s meaningful to reconnect with Brooks Brothers—whose collaboration in 2024 earned high satisfaction from both our players and our fans—and to expand the partnership further to include Rockport.” The representative added, “With players now supported not only in terms of formal presentation at official appearances, but also in real, practical comfort during competition, we’ll aim to repay that support with even better results in the 2026 season.”

Meanwhile, now in its ninth year since founding, Hanwha Life Esports continues to promote Hanwha Life’s LIFEPLUS values, working to broaden the base of the esports industry while establishing esports as a mainstream culture through a range of marketing initiatives.

This article was translated from the original that appeared on INVEN.