POINT3 introduces performance apparel for gamers

                                        The following has been sent to Inven Culture as a press release.




ATLANTA, GA (November 9, 2020) – POINT3, the ten-year old athletic apparel brand best known
for making the world’s best basketball shorts, has released a collection of performance apparel
designed specifically for gamers. POINT3’s gaming collection is powered by DRYV®, the company’s
patented sweat management technology proven to keep players’ hands and faces dry during
competition.

“Sweaty hands are a problem for gamers, and POINT3’s DRYV® Technology is the solution,” said
Michael Luscher, POINT3 Founder & CEO. “We’ve spent the last year immersing ourselves in the
esports community and exploring the apparel needs of these athletes. They need gear that’s
comfortable, eliminates distractions, and is ready to perform. Our new collection gives gamers a
performance advantage by using the same technology worn by over a quarter-million basketball
players.”

 


POINT3 entered the gaming space with a beta test this Spring, sending sample kits to esports
influencers for product feedback. That test led to the signing of Nidal Nasser, aka MamaImDatMan, to the first ever player endorsement deal in the history of the NBA2K League, and to the creation of the Fade2Karma fan store powered by POINT3. These partnerships confirmed
product-market fit and accelerated the development of this gaming collection.

“Looking for the right partner for our apparel was not an easy task as almost all esports endemic
companies lack the experience and skillset to deliver products with the highest quality standard,” said Tim Bergmann, Co-Founder and Managing Director of F2K Gaming. “With POINT3 and their unique DRYV solution that sets new standards in gaming apparel, we finally found a partner that lives and breathes garments. We are delivering excellent products to our fans with POINT3.”

 


Available at point3basketball.com November 12th, the collection features the DRYV All Day Gamer Shorts ($50), which takes the company’s slogan “Shorts + Towel = Genius” to the next level. With an exterior surface made entirely of patented DRYV absorbent fabric paired with a moisture wicking base layer, the All Day Gamer shorts are made for hours of high performance gaming play.

Alongside the All Day shorts is the DRYV Gamer Jersey ($60), which features DRYV absorbent
panels on the side seams for hand wiping, and around the left arm band for keeping players’ faces dry. The jersey is designed for sublimated decoration allowing teams of all levels the ability to customize their uniform look on a garment designed to perform. Paired with the DRYV Compression Gaming Sleeve ($15) which features an absorbent DRYV wrist band, sweat will never inhibit gaming
performance again.

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