Apple CEO Tim Cook, Approaching Retirement, Joins Aurora Gaming Esports Team (Excel Division)

Tim Cook, who has served as Apple's CEO since 2011, will step down from the position in September 2026. However, what is currently making waves in online communities is his move to join the esports organization Aurora Gaming.

▲ Tim Cook joins Aurora Gaming's Microsoft Excel esports division? (Source: Aurora Gaming X)

John Ternus, currently Apple's Senior Vice President of Hardware Engineering, will take over as the next CEO. While Apple’s official website shared a calm and composed message stating that Cook would transition to the role of Chairman of the Board, his subsequent career move is rather unconventional.

Aurora Gaming officially announced Cook's recruitment via its X (formerly Twitter) account. The organization presented the news with an image styled like a professional esports player announcement, stating that Cook will compete as a player in the Microsoft Excel division.

Aurora Gaming reported that Cook shared a brief comment: "I want to prove that I still got it." While no one is necessarily waiting with bated breath for his debut as an Excel esports player, all eyes are on this unexpected pairing to see what kind of synergy might emerge between the tech executive and the professional gaming team.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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