Wemade Play (CEO Woo Sang-joon) announced on the 14th that it will hold “Anipang Festa,” now in its fourth year.

“Anipang Festa” is an in-game event run across Wemade Play’s live-service titles that drew strong attention over the past year, and it is a customer appreciation campaign that sees an average of around 1.5 million participants. This year’s “Anipang Festa” is built around the original Anipang series—Anipang 2, Anipang 3, and Anipang 4—which led last year’s lineup in the absence of new releases. Across these games, all players will receive a common New Year’s gift of a Tojeong Bigyeol (traditional New Year fortune reading) and a mobile talisman, while prizes will be awarded to a total of 4,069 winners. By title, Anipang 2 will give out prizes including Hermès and Louis Vuitton bags for six winners, a massage chair, 2,026 drink gifticons, and 2,026 vouchers for paid saju (Four Pillars) fortune consultations. Anipang 3 will award Louis Vuitton bags, while Anipang 4 will offer prizes such as Chanel bags and an LG Styler, among others.

With the event expanding in scale as it enters its fourth edition, “Anipang Festa” is also increasing user-facing communication programming and collaborations with external partners. The company plans to engage players through open, participatory channels such as its cafe community, Instagram, and YouTube, while the app marketplace ONE store will run download and purchase coupon promotions during the event period to welcome customers.

“We focused on existing and new Anipang series players this time, unlike previous events that featured popular stars like IU and Lim Young-woong,” said Woo Kyung-hoon, head of Wemade Play’s Marketing Team. “This will be an event that delivers a wide range of benefits and enjoyment to customers who have continued to play our games without change.”

“Anipang Festa,” which any existing or new player of the three original Anipang series titles can join simply by playing puzzles, will run through February 10.

This article was translated from the original that appeared on INVEN.