The 2018 World Championship promotional video, K/DA - POP/STARS has surpassed 200 million views on Youtube.
K/DA is an augmented reality K-pop group made to promote the 2018 League of Legends World Championship in South Korea. Soyeon and Miyeon of (G)
The song POP/STARS debuted on the 3rd of November, 2018, and rapidly collected views. On December 4th, the video passed 100 million views. It had once reached 1st on iTunes K-pop chart, 4th in the pop chart, and 1st in the Billboard World Digital Song Sales.
Not only the song; figures, t-shirts, caps, etc. sold out rapidly. On the interest in K/DA and its products, Riot Korea’s Koo Gi-