State Farm is the latest company to become an official partner of the NBA 2K League.  The first weeks of the inaugural NBA 2K League season have been filled with partnership announcements, including Twitch, Intel, Dell (and its elite gaming brand, Alienware), HyperX, and Scuf Gaming.

“As a longstanding partner of the NBA and the WNBA, State Farm has a proven history of authentically connecting with fans and has demonstrated a commitment to eSports,” said Brendan Donohue, Managing Director, NBA 2K League.  “We’re excited for State Farm to engage with our NBA 2K League community through helping create unique content and compelling storylines about our players.”

As an official partner of the NBA 2K League, State Farm will present pregame segments called Game Mode that capture strategy and insights from NBA 2K League players on Twitch broadcasts throughout the season.  State Farm will also have a weekly highlights segment called Game Time on NBA2KLeague.com; both Game Mode and Game Time will extend to League social channels.  State Farm will also receive courtside signage during in-season tournaments and NBA 2K League Finals games.

“We’re enthusiastic about eSports and the NBA 2K League was an exciting way to extend our working relationship with the NBA,” said Ed Gold, Advertising Director, State Farm.