Devsisters has partnered with Lotte World Adventure to host a Cookie Run winter festival from November 21 to March 1, 2027. Following Seoul, a separately themed festival will also open in Busan starting November 28.
Seoul's "Cookie Run x Lotte World: Sweet Winter Adventure" is set around the concept of Cookies emerging from the oven and arriving at the theme park. In Busan, "Cookie Run x Lotte World Busan: Magic Winter Academy" will run through March 1, 2027. The Busan event tells the story of attending classes at a magic academy opened by 'Shadow Milk Cookie', featuring performances and a mobile stamp rally linked with Seoul.
According to Devsisters, the cumulative total number of players for the Cookie Run IP exceeds 300 million, with cumulative revenue surpassing 1.5 trillion won. In this collaboration, distinct themes are crafted for Seoul and Busan based on a unified Cookie Run universe.
The mobile content connecting the two regions, "Time Management Bureau: Special Delivery Mission," can be accessed via QR codes located inside the theme parks. Completing three hidden missions in the experience zone awards an 'Eternal Sugar Cookie' removable sticker and one Cookie Run: Kingdom special decor coupon. Visitors who complete the missions in both Seoul and Busan will additionally receive, on a first-come, first-served basis, one limited-edition gift given by 'Timekeeper Cookie' and a Cookie Run game coupon pack.
On the 1st floor of Seoul's indoor Adventure, the Meeting Plaza will be decorated as a snowy dessert kingdom featuring cookies, gingerbread houses, and trees. At the Lotty Train platform, a dessert train themed around Milky Way Cookie will be operated, while Cookie Run-themed decorations will also be placed at Weeny Beeny Square.
In the experience space at Weeny Beeny Square, "Eternal Sugar Cookie's Sweet Paradise," visitors can enjoy content while uncovering secrets hidden within the space. The interactive media wall lets users scan a QR code to customize cookies or leave a message on the Tree of Wishes. In the stepper game installed to the right of the media wall, players step on pads to collect on-screen items and complete their own custom ending. Photo zones feature life-size standees of 'Eternal Sugar Cookie' and 'Pavlova Cookie'.
Performances will take place along the 1st floor parade route and at Meeting Plaza. The Happy Christmas Parade will run twice daily at 2:00 PM and 8:00 PM, featuring 'GingerBrave', 'Angel Cookie', 'Milky Way Cookie', and 'Eternal Sugar Cookie'. Photo sessions with Cookie Run costumed mascot characters will be held daily at 3:30 PM and 5:00 PM at Meeting Plaza.
Visitors can also enjoy character sticker tattoos and face painting, photo card printing kiosks, and four-cut frame photo booths. At the ice rink, a giant 'GingerBrave' inflatable balloon, winter decorations, and Cookie Run photo frames will be installed.
Collaboration merchandise includes plush keychains, headbands, and more. Food and beverage options include a Cookie Run set combining pizza, drinks, and pasta, as well as 'GingerBrave'-themed bread and snacks alongside other character collaboration menu items.
