AMD Chair and CEO Lisa Su emphasized that Korean gamers' high expectations and active feedback serve as a vital driving force pushing the boundaries of technology.
On October 7, AMD hosted 'AMD GAMERS DAY' at Seoul Dragon City in Yongsan. At the event, AMD Chair and CEO Lisa Su and Jack Huynh, Senior Vice President and General Manager of the Computing and Graphics Group, attended in person and conducted a Q&A session with Korean gamers.
When asked about her impressions of the Korean gaming market, CEO Lisa Su described Korea as "a very special place for gamers." She explained that Korea has many passionate, high-level gamers even on a global scale, who set high standards for performance and provide diverse feedback. She emphasized that gaming continuously pushes technological boundaries, and that gamers' high expectations play a crucial role in hardware advancement.
Gaming has indeed played an important role in AMD's process of advancing its Ryzen processors. CEO Lisa Su explained that with each generation of Ryzen, the team pondered "how to further improve the gaming experience," noting that the X3D processors were also developed with gaming as their primary focus.
She added, "Gaming pushes hardware harder than almost any other consumer application." She explained that because there are gamers who demand top-tier performance, AMD continuously needs to push beyond technological limits.
AMD is not limiting this approach strictly to PCs. CEO Lisa Su cited not only PC gaming but also various form factors like consoles and handheld gaming devices as key business areas for AMD. As the age demographics and device types for gaming continue to expand, the company plans to support all forms of gaming environments over the long term.
AI is also expected to become even more closely intertwined with gaming in the future. CEO Lisa Su explained that while AI is driving the advancement of high-performance computing, gaming is another core area requiring high compute power, and AMD is focused on advancing AI and gaming together. She added that upcoming products will see the convergence of Ryzen and AI, with the applications of gaming and AI drawing increasingly closer.
Senior Vice President Jack Huynh also explained that AMD's goal is to leverage machine learning to boost frame rates and image quality in games, enabling more players to experience high-quality gaming environments. At the same time, he expressed AMD's desire to support the game development process through AI to shorten production timelines and help smaller developers produce high-quality content.
He noted, "GTA 6 took about 10 years to develop, and our goal is to cut that development time down to 3 to 4 years using AI," while adding, "We aim to enable the creation of massive games like Crimson Desert in short timeframes, and to empower startups to develop large-scale titles as well."
However, he stressed that AI is not a technology designed to replace creators. Senior Vice President Huynh emphasized that preserving a developer's creative intent is crucial, and that AI should be a tool that helps creators work faster and more efficiently rather than replacing them.
Addressing questions about recent increases in PC hardware prices and accessibility, he offered platform longevity and compatibility as part of the solution. AMD explained that it has supported the AM4 platform over an extended period, and that giving users options to upgrade only their processor while keeping their existing motherboard and memory is an effective way to ease the financial burden. Senior Vice President Huynh stated that because gamers are sensitive to price-to-performance value, AMD will provide a broad spectrum of options from high-end to entry-level.
Concluding the event, CEO Lisa Su emphasized that the value of gaming does not reside purely in hardware or in the game itself.
She remarked, "In the end, gaming isn't just a story about hardware, nor is it just a story about games," emphasizing that bringing the community together through gaming is what truly matters. She added that despite her brief visit to Seoul, she wanted to seize the opportunity to meet gaming fans in person, expressing her gratitude to the Korean gamers in attendance.
