KREAM is collaborating with Korea's anime and gaming festival AGF 2026 (Anime X Game Festival 2026) to introduce its first 8 official merch items on October 14.
The official merchandise lineup includes an AGF passport, happi coats, keyrings, and more. The main item, the AGF passport, was designed so attendees can personally log and collect their festival experiences, with on-site content utilizing the passport also planned for the event.
AGF 2026 will take place at KINTEX in Ilsan from December 4 to 6. Last year's AGF 2025 surpassed 100,000 official attendees for the first time.
Through this collaboration, KREAM plans to expand its customer touchpoints from its core business in fashion and limited editions into subculture sectors such as anime and gaming. The company explained that based on its product sourcing and merchandising experience, it prepared merchandise that can be used at the venue and enjoyed in daily life to bring out the event's atmosphere.
A KREAM official stated, "We are glad to join this meaningful collaboration to present the first official merchandise representing AGF," adding, "Through this partnership, we aim to deliver new enjoyment and a differentiated experience to subculture fans, and we will continue to pursue collaborations that connect diverse cultures and preferences moving forward."
