Gen.G Esports (Gen.G) has unveiled a collaborative uniform line with Musinsa to celebrate qualifying for the 2026 League of Legends World Championship (Worlds). In a fan engagement event, all 1,000 cheering lights were filled within just 30 minutes of launch.
Gen.G launched its official campaign, "THE LIGHT BETWEEN US," on the 21st. The campaign captures the relationship of mutual trust and perseverance shared between the team and its fans, delivering a message that both sides empower each other on their journey toward the top.
Held prior to the uniform reveal, the interactive web event "SHOW YOUR LIGHT" was designed so that whenever a fan left a message of support for the team, lights on Gen.G's official lightstick, "GenBong," would turn on one by one. Once all 1,000 lights were lit, the 2026 Worlds uniform and official pictorial were revealed.
Created in collaboration with Musinsa, the collection reflects Gen.G's "TIGER" and "NEW GOLD" identity. Featuring a vivid gold colorway and silhouette, it consists of a satin jersey with a subtle sheen and a street-style coach jacket.
The collection features two items in total: the 2026 Worlds Official Player Jersey and the 2026 Worlds Official Player Jacket.
A Gen.G representative stated, "This Worlds campaign is a project that embodies the strong bond shared with the fans who have trusted and stood by the team," adding, "Fueled by the support of our fans, we will deliver our best performance on the 2026 Worlds stage."
