KeSPA signs official partnership with Jeju Samdasoo for national esports team

Provided by Korea e-Sports Association

한국e스포츠협회, 제주삼다수와 e스포츠 국가대표 공식 파트너십 체결
©KeSPA

The Korea e-Sports Association (Chairman Kim Young-man, hereinafter KeSPA) signed an official sponsorship agreement on Friday, August 21, with the Jeju Special Self-Governing Province Development Corporation (Acting CEO Kang Seong-hun, hereinafter JPDC) for the South Korean national esports team competing in the 2026 Aichi-Nagoya Asian Games.

Under this agreement, Jeju Samdasoo will serve as the first-ever exclusive official drinking water partner for the South Korean national esports team. Jeju Samdasoo will supply all necessary drinking water throughout the team's journey—from preparation stages including official team call-ups, bootcamps, and send-off ceremonies to the main Asian Games competition and on-site match schedules. Accordingly, KeSPA plans to enhance its support so that the national team can focus on training and match preparations in a stable environment.

Furthermore, JPDC will participate in official national team events hosted by KeSPA, such as the send-off ceremony and evaluation matches, and will execute various marketing campaigns utilizing the 'Team Korea of Esports' IP. It also plans to drive promotional and marketing initiatives featuring the national esports team in connection with Jeju Samdasoo's online and offline platforms and assets.

KeSPA Chairman Kim Young-man stated, "It is very meaningful to have Jeju Samdasoo join us as an official partner on the South Korean national esports team's Asian Games journey," adding, "Based on this cooperation, the association will spare no effort in supporting the players so they can fully commit to training and tournament preparation in a stable environment and demonstrate their best performance."

Meanwhile, the South Korean national esports team will compete in 9 medal events at the 2026 Aichi-Nagoya Asian Games: Fighting Games (Street Fighter 6, Tekken 8, The King of Fighters XV), Pokémon UNITE, Honor of Kings, League of Legends, PUBG MOBILE, Identity V, Gran Turismo 7, the eFootball series, and Puyo Puyo Champions.

This article was originally written in Korean and translated with the help of AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

Sort by:

Comments :0

Insert Image

Add Quotation

Add Translate Suggestion

Language select

Report

CAPTCHA