Source: WEMADE PLAY

WEMADE PLAY (CEO Woo Sang-jun) is hosting a summer event in its mobile puzzle game 'Anipang 2' featuring the popular character Wadadabear, marking the grand finale of a year-long IP collaboration campaign.

WEMADE PLAY announced on the 14th that it has launched the Wadadabear event in 'Anipang 2'. The summer-themed event, titled 'Wadadabear in Hawaii,' introduces new game backgrounds, puzzle boards, and puzzle blocks, alongside four distinct event modes. The experience is enhanced by Hawaii-inspired background music and sound effects, capturing the summer atmosphere through both sight and sound.

The event runs until September 1. During this period, WEMADE PLAY will provide daily in-game items and operate a 'Premium Attendance' board, offering prizes such as coffee, cosmetics, and premium beef sets to a total of 1110 winners. Additionally, existing popular content like the 'Token Exchange center' and the 'Spin-the-Wheel' event will be available, while a new event, 'Wadadabear's Mailbox,' will debut, allowing players to exchange stamps earned through puzzle gameplay for limited-edition items.

This event marks the ninth and final installment of a year-long collaboration series between the Anipang franchise and popular domestic IPs. Previously, WEMADE PLAY paired 'Anipang 2' with Wadadabear, 'Anipang 3' with Molang, and 'Anipang 4' with Kkaekugi. The company expects this finale, which combines three original Anipang titles with three popular domestic IPs, to be a unique stage that draws significant attention from both the development team and IP fans.

Woo Gyeong-hun, Marketing Team Lead at WEMADE PLAY, stated, "This event, which brought together three versions of the original Anipang series and three popular domestic IPs, will be a campaign remembered by fans of these IPs," adding, "We are grateful to everyone who has enjoyed both the games and the IP collaborations."