Riot Games has brought its offline 'Teamfight Tactics (TFT)' festival to a department store. The 'TFT Wild Fan Fest,' organized in collaboration with Hyundai Department Store, opened its doors at The Hyundai Seoul on the 7th. The event will run until the 17th, after which it will move to the Hyundai Department Store Pangyo branch for approximately one month.

The event is being held at Sounds Forest on the 5th floor of The Hyundai Seoul. Riot Games noted that this is the first time a single game IP has decorated this space, and it is the largest offline TFT event ever held in Korea. Pre-registration, which opened at 3:00 PM on the 29th of last month, sold out for all dates in about 10 minutes.

The venue is divided into Experience, Special, and Stage zones. In the Experience Zone, visitors can complete missions based on the new 'Magic n' Mayhem' set to collect stamps and earn rewards. A play zone where visitors can try the new set via the PBE version is located in the lounge near Live Seoul on the 6th floor, while a Riot Store sales zone is set up on the 5th floor. The Special Zone features an Artist Alley showcasing merchandise and a gallery displaying winning entries from the fan art contest, while a display zone for the physical TCG 'Riftbound' is operated on the 6th floor.

The Stage Zone schedule is packed with tournaments and performances. The 'TFT Korea Invitational,' featuring professional players from home and abroad, will be held on the 8th at 2:00 PM. An influencer Double Up match is scheduled for the 7th at 5:00 PM, and a Chzzk streamer match is set for the 15th at 2:00 PM. Performances will be provided by Beatpella House on the 9th at 7:30 PM and QWER on the 17th at 7:30 PM.

TFT has consistently held offline events in connection with commercial districts. The game held local collaboration events in Chengdu and Guangzhou, China, and the 'TFT K.O. Colosseum Pop-up' held in Seongsu-dong, Seoul, last June attracted approximately 15k visitors in just 10 days.

The event at The Hyundai Seoul will not operate on the 10th due to the department store's scheduled closure. The schedule and programs for the Pangyo branch have not yet been announced.