Source: FEARX

BNK FEARX, operated by FEARX, will host a 'BNK Brand Day' on Saturday, August 1, coinciding with their LCK regular season match against Nongshim REDFORCE. The event, held at both the Chzzk LoL PARK in Seoul and the Busan Esports Arena (BRENA), is organized in partnership with BNK Financial Group and will feature a mix of match viewing and interactive fan-engagement activities.

Since signing a naming sponsorship deal with BNK Financial Group in 2024, BNK FEARX has introduced various fan-centric content as an LCK team. This year, the team finished as runners-up in the LCK Cup and has been actively expanding its connection with local fans, including hosting viewing parties and pop-up stores at its home stadium, BRENA, and participating in the '2026 Busan Brand Festa' held at BEXCO.

This Brand Day will take place simultaneously in Seoul and Busan, offering fans the opportunity to engage with the BNK brand through interactive content alongside the match viewing.

The Chzzk LoL PARK in Seoul will feature a BNK Brand Day event booth, offering activities such as a 'gold farming' game, a cheer-sign event, and official merchandise sales. Commemorative items, including a limited-edition Brand Day sports towel, will also be available.

At the Busan Esports Arena, a BNK FEARX match viewing party will be held alongside a 'BNK Brand Day Mission Passbook' event. Activities include a stamp tour, player-themed mission games, a cheer-sign wall, a mascot photo zone, and DIY cheering balloon making. Registration for the Busan event is available via the Linktree in the official BNK FEARX Instagram profile, and participation is free for everyone.

A representative from BNK FEARX stated, "We prepared this Brand Day so that fans can directly experience the brand value that BNK and FEARX are building together," adding, "We will continue to work with BNK Financial Group to introduce diverse content that fans can participate in and enjoy, further expanding the brand experience we share with our fans."