Source: Kakao Games

Kakao Games (co-CEOs Kim Tae-hwan and Lee Si-woo) announced on the 29th that it has successfully concluded a donation event held in its mobile puzzle game 'Friends Popcorn' in celebration of Environment Month in June and has delivered the proceeds to the World Wide Fund for Nature (WWF).

The donation ceremony was held on the 28th at the WWF office in Jongno-gu, Seoul, with Cho Jung-yeon, Head of the ESG/Value Enhancement Office at Kakao Games, and Lee Young-jun, Director of the Conservation Program Division at WWF, in attendance.

From June 15 to 30, Kakao Games hosted a user-participatory donation event titled 'Come Back, Han River Otters!' in 'Friends Popcorn.' Approximately 90k users participated in the event, which allowed them to contribute to biodiversity conservation simply by using hearts during gameplay. As the total number of hearts used by players exceeded 10 million during the event period, Kakao Games donated ₩30 million to the WWF for biodiversity conservation.

The funds will be used for projects dedicated to the conservation of otters, which are designated as a Class I endangered species and a Natural Monument in Korea. The donation will support rescue operations, veterinary treatment and care for rescued otters, and their management in specialized protection facilities. This initiative aims to provide a systematic response from the initial stages of rescue and increase the recovery rate of rescued otters, thereby contributing to sustainable conservation efforts.

Cho Jung-yeon, Head of the ESG/Value Enhancement Office at Kakao Games, stated, "It is meaningful to reflect on the importance of biodiversity conservation with our users through this event and to contribute to the preservation of otter habitats. Kakao Games will continue to advance our user-participatory ESG campaigns to spread the positive influence of gaming."

Meanwhile, Kakao Games has been conducting biodiversity conservation campaigns to commemorate Environment Month for four consecutive years since 2023. Following campaigns for polar bears in 2023, honeybees in 2024, and black-faced spoonbills in 2025, this year's donation activity for otter habitat conservation continues the company's commitment to spreading social value through user-participatory ESG campaigns.