KRAFTON held KRAFTON LIVE TALK (KLT) on the 15th—an internal communications program—to unveil its 2026 management strategy and its mid- to long-term growth roadmap. The presentation was delivered under the theme of “the essence of games, the expansion of value,” and included concrete execution plans for the Big Franchise IP strategy established last year.

KRAFTON’s mid- to long-term strategy rests on three core pillars: expanding investment in first-party development, scaling up publishing volume, and improving the efficiency of resource allocation. Through these efforts, the company aims to move beyond single-game experiences—expanding into new genres and service formats—while securing franchise IPs capable of repeatable, compounding growth.

CEO Changhan Kim said, “We are focusing on the essence of the game business and have moved new-game challenges into the execution phase.” He laid out plans to expand the PUBG IP franchise into a content platform and to create new franchise IPs based on the company’s new-title pipeline and production leadership.

To accelerate the pace of new releases, KRAFTON brought in 15 key production leaders last year. Building on this, it has expanded a production structure centered on small, autonomous teams, pursuing a “small-and-fast” strategy for launching new titles.

KRAFTON currently has 26 projects in its active new-title pipeline. Of these, 12 titles—including Subnautica 2, Palworld Mobile, and NO LAW—are targeting release within the next two years. KRAFTON plans to quickly validate the likelihood of success for new titles, then scale up projects with proven performance and cultivate them into franchise IPs.

The company is also pushing scale-ups of existing IPs. Key targets include inZOI and MIMESIS, both of which launched in Early Access last year and each surpassed one million units sold. For inZOI, KRAFTON plans to strengthen IP longevity by expanding AI simulation-based user-generated content (UGC) and reinforcing content offerings. For MIMESIS, the goal is to establish it as a leading title in the co-op horror genre and drive mid- to long-term growth.

KRAFTON will also reinforce the franchise strategy for its flagship IP, PUBG. This year, it will focus on broadening the ways players engage with the game through a motion update and the introduction of new modes. In addition, it will strengthen a sandbox-oriented UGC ecosystem, building a structure in which players can create and share content themselves.

Genre expansion and platform diversification will proceed in parallel. Through new titles such as PUBG: Black Budget and PUBG: BLINDSPOT, KRAFTON will test genre expansion for the PUBG IP, while also expanding development of mobile and cross-platform new titles to target both global markets and emerging regions at the same time. Alongside this, the company will examine opportunities to expand into media content, with the stated plan of evolving PUBG into a content platform.

In new business areas, KRAFTON intends to actively leverage AI technology. The company has applied AI to games since 2021, and in October of last year it declared a shift toward becoming an AI-first company. It is currently reinvesting resources secured through AI-based workflow automation back into new-game development.

Looking ahead, KRAFTON is also considering technological expansion into physical AI and robotics. The company believes that the data and simulation experience accumulated in virtual worlds—where sophisticated physical rules are implemented—can be applied to those fields. KRAFTON says it will continue to review new business opportunities that can expand its core competencies, drawing on the technology base and R&D capabilities it has built as a game company.

This article was translated from the original that appeared on INVEN.