GHOST named 'The Official Esports Partner of GNC’

Source: Ghost

The following was sent to Inven Global as a press release


GHOST® and GNC today announced a multi-year partnership that names the innovative  lifestyle sports nutrition brand as the ‘Official Esports Partner of GNC.’ The announcement is the  latest highlight in what’s been a huge year for GHOST® and the brand’s official entrance into  gaming that included the launch of the brand’s Twitch and a marquis partnership with XSET, the  fast growing lifestyle gaming organization.  

 

GNC will be the exclusive retail partner of GHOST® GAMER, a natural energy and focus  product tailor made for the esports community. The product is anchored by Noolvl®, a patented  compound clinically shown to boost cognitive performance in gamers, and Cognizin®, a  patented form of citicoline, a powerful nootropic. Beyond ingredient innovation, GHOST®  GAMER also features authentic flavor partnerships with Sour Patch Kids® and Swedish Fish®  and recently partnered with Sonic® Drive-In on authentic Cherry Limeade and Ocean Water®  flavors. 

 

“There is huge crossover between sports nutrition and gaming” said GHOST® Founder and  CEO Daniel Lourenco. “As the level of play in esports continues to increase, gamers of all levels  are going to look for ways to optimize their performance. Like traditional sports, that includes  nutrition and overall health and wellness and GNC is the retail destination for GHOST and other  great products to support that.”  

 

“GNC is ready to make a move in the gaming industry through an exclusive partnership with  GHOST® GAMER” stated GNC CEO Josh Burris. “With their incredible products and flavor  collabs and our unrivaled ability to reach customers on a massive scale, we couldn’t be more  amped to launch into esports together. We’re all about giving competitors a winning edge, and  that certainly includes the ultra-competitive world of esports. This is an exciting time for both  GNC and GHOST®.” 

 

GHOST® and GNC are celebrating the announcement with a GHOST® GAMER sweepstakes  that runs through April 20, 2021. One grand prize winner will receive a highly sought-after  NVIDIA GeForce RTX 3090 GPU and four additional winners will receive either a Playstation 5  or Xbox Series X. Additional prizes include GNC gift cards and tubs of GHOST® GAMER.  

 

“We’re lifelong gamers” continued Lourenco. “GHOST® has been built based on the things we  love and use and do every day. GAMER came together during a year where so many of us  were playing more video games than ever and I’m excited to bring that excitement to GNC.  Authenticity is undefeated.”

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