Astralis is coming in strong in 2021. With its spot in the LEC and its rebranding, the team looks to expand its brand to even bigger horizons. Their latest merchandise drops have been a clear reflection of what the team seeks to accomplish in the upcoming year.
With bold designs, Astralis released six different pre-styled looks, containing the collection’s latest pieces. The appeal is clear: bucket hats, tye-dye, reflective materials, and bumbags, all conspiring to establish a brand new perspective on fashion branding for European based esports teams.
Although the black-and-red mixed with streetwear style seems oddly familiar (looking at you, 100 Thieves), the collection vibes on its own. With an almost military aesthetic going on in their photoshoot, the items are very much in a monotonous color palette, yet boast enough flair individually. The Pollux T-Shirt is a great example of how esports merchandise can pull off the minimalistic look, without the need for excessive logos, stripes, or vivid colors.
One of the most interesting aspects of the collection is that it is released in the format of pre-styled looks, allowing customers to get a feel for what they can get out of the items. If you are interested in Astralis’ drop, it is available on their official store, and it is currently on sale.