NYXL & United Airlines unveil new jersey collection
Overwatch League's New York Excelsior (NYXL) launched a new jersey in partnership with their official partner United Airlines. Titled "Historic Journey Jersey Collection", the limited-edition pieces will feature eight handcrafted jerseys that are completely unique to each other, serving as a physical monument for the team.
The jerseys are made from 100% recycled materials that were taken from NYXL jerseys from the past three Overwatch League seasons.
“Alongside our partner United Airlines we’re thrilled to provide our fans, the greatest in the world, with the United x NYXL Historic Journey Jersey Collection, our first-ever bespoke, upcycled team jerseys. Each of these jerseys are completely unique and were handcrafted by our award-winning consumer products team from portions of NYXL jerseys from the past three seasons. "- Kai Mathey, Head of Partnerships, Andbox
Looking to engage with fans, United Airlines and NYXL will be launching a digital campaign to celebrate the occasion: Fans will have a chance to win them as United Airlines and the NYXL launch a digital campaign that will bring fans on a journey spanning the team’s first three seasons in the Overwatch League", said Mathey.
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