After an incredibly successful debut back in the League of Legends Championship Series this Spring, finishing 2nd in the regular season and 3rd in playoffs, Evil Geniuses caught the eye of Motorola, who will sponsor the team this Summer. This is Motorola's first ever esports brand partnership, and arrives just in time for the start of the 2020 Summer Split. On behalf of the entire LCS, Hello Moto.
The following is a press release shared with Inven Global.
Renowned Esports Organization Shepherds Telecom Giant Into Competitive Gaming
SEATTLE (June 12, 2020) — Evil Geniuses (EG), one of the original and most iconic esports organizations in the world, today announced their partnership with multinational telecommunications company, Motorola. After launching the best-in-class 5G Motorola Edge+ last month, this deal reinforces Motorola’s commitment to gaming audiences and represents their first collaborative partnership with an esports organization. Later today, EG will return to the League Championship Series (LCS) at the start of the Summer Split* with Motorola as a presenting partner and official smartphone of both the Evil Geniuses LCS and Academy teams.
Showcasing the best technology available on the market today, Motorola’s flagship new smartphone, the 5G compatible Motorola Edge+ is engineered to deliver the best gaming experience across any mobile device. Among its core features are a 108 MP camera—the highest resolution camera ever on a smartphone—6K video capability, the largest battery of any 5G phone, Qualcomm® Snapdragon 865 platform with Elite Gaming™, and Motorola GameTime—a brand new toggleable mode that automatically blocks all incoming notifications and gives access to game-enhancing apps and toolsets.
Throughout the Summer Split, Evil Geniuses will showcase the Motorola Edge+ and the features of the phone as fans gain greater access to the team through post-match interviews powered by the Edge+. The custom content enabled by this partnership spans in-depth analysis that takes gamers inside signature plays throughout the season as well as the inaugural and presenting partnership of the Evil Geniuses bi-weekly LCS-themed podcast ‘Chaotic Neutral.’
“The Motorola Edge+ is the start of the next generation of smartphones, packed with dedicated features that emphasize getting the most out of your games,” said Majo Martin, NA marketing director at Motorola. “Partnering with Evil Geniuses aligns two elite brands with a commitment to excellence, and is an important step in showcasing the awesome power of the Edge+ to the gaming community.”
“Motorola is an iconic global brand that matches Evil Geniuses’ passion for innovation and performance,” said Nicole LaPointe Jameson, CEO of Evil Geniuses. “In our ongoing pursuit to support our players, it’s important that they have the best gear both on and off the stage to maintain competitive excellence.”
*EG’s League of Legends team plays at 6pm PT adorned with their redesigned jerseys prominently featuring the Motorola Edge+ logo.
For more LoL Esports news and content, head over to our dedicated League of Legends section!