The following was sent to Inven Global as a press release.
Popup Media, a provider of live broadcast graphics, extended reality (XR) production solutions and creative services with offices in the U.S. and Latin America – provided state-of-the-art mixed-reality and extended reality (XR) productions for Riot Games.
Hosted in Mexico, the League of Legends LLA 2021 Finals and Valorant Challengers Series was a huge challenge after over a year of Covid-19 restrictions and lockdowns in the region. For Riot, this meant producing a series of world class events in a venue with no audience and limited staff. To achieve this, they teamed up with PopUp Media, a Riot Games creative and production partner since 2017.
“Popup Media is defining the future with Riot Games, they helped us deliver a unique format to engage our audiences in fun and exciting ways.” says Martin Blaquier, Head of Esports Latam for Riot Games”
PopUp Media led a team across 3 continents to create a unique XR solution merging the brand new ARTZ theatre with a virtual futuristic metropolis, immersing viewers in LLA´s own cyber city. To create this unique format, PopUp´s designers, programmers, engineers, producers and directors recreated the entire venue in 3D utilizing Unreal Engine to integrate all aspects of a pre-visualization production without stepping foot in the venue.
The complete solution powering this incredible immersive experience included the core Unreal Engine from Epic Games, Zero Density toolsets powering 11 LED walls with different aspect resolutions and in venue AR, EZtrack® for all centralized camera and object tracking, Vizrt on-air graphics and Sony cameras for extended AR perspectives. Popup Media combined all creative into workflows that were optimized for producers and operators during all live events.
“We wanted our concept to enhance the esports gaming experience. We are experts in combining different technologies that allow us to innovate in new and exciting ways to create different experiences for our clients” says Ariel Stroh, CEO of Popup Media.