Sega Publishing Korea announced on the 16th that its flagship character, Sonic the Hedgehog, is celebrating its 35th anniversary this year. To mark the occasion, Sega has launched its full-scale anniversary project by unveiling an official website for fans worldwide along with an anniversary trailer.

Throughout 2026, Sega plans to roll out a variety of campaigns celebrating Sonic’s 35th anniversary in sequence. The commemorative trailer, upcoming events, and the latest updates can be found on the official Sonic 35th anniversary website.

Since the first release of Sonic the Hedgehog in 1991, the Sonic series has recorded cumulative sales of more than 1.77 billion units, cementing itself as one of Sega’s 대표 brands. Built around high-speed thrills and adventure-driven gameplay, the series has grown into a symbol that connects generation after generation.

Sonic has also expanded far beyond games into film, animation, music, character merchandise, and other areas. In particular, the box-office success of the Sonic the Hedgehog film series has further boosted the franchise’s global recognition. With the 35th anniversary now underway, Sega says it plans to meet fans this year through new stages and fresh content.

This article was translated from the original that appeared on INVEN.