"How can we get closer to the user?" This is the current goal of the AI market. Now that the market dominance and efficiency of AI as a tool have been proven, companies are introducing new features to consumers every day, focusing on how to make the technology even more convenient to use.

In this context, the announcement of 'Gemini in Chrome' on April 20 feels a bit late, but it is a welcome addition nonetheless. As the name suggests, it allows users to access Google's large language model, Gemini, more quickly and easily directly within the Chrome browser. This update, powered by the latest AI capabilities (Gemini 1.5 Pro), is reportedly being rolled out first for desktop and iOS environments.

A key feature is the side panel, which allows users to interact with web content without switching tabs. Furthermore, by integrating Google's various productivity and daily tools—such as Gmail, Maps, Calendar, and YouTube—directly into the browser, it helps users perform tasks tailored to their individual needs.

Additionally, it leverages Chrome's tab functionality to handle tasks with greater precision and speed, and incorporates Imagen 3 to help users generate or transform images on the fly.

Meanwhile, according to Google, the feature was built with security in mind from the ground up. It includes a process that requests user confirmation before performing sensitive tasks, such as sending emails or adding calendar events, to ensure user safety. For those who have been hesitant to use AI features due to security concerns, this might be a great opportunity to give it a try.