Source: SOOP

SOOP (co-CEOs Choi Young-woo and Lee Min-won) will continue its strategic partnership with the esports organization BNK FEARX (BFX) through 2028. The signing ceremony, held at the DN Colosseum in Jamsil, Seoul, was attended by SOOP co-CEO Choi Young-woo and Director Shin Hyun-seok, as well as BFX CEO Kim Hae-chan and General Manager Yoo Hee-ji.

Through this agreement, the two companies plan to expand esports content on the platform. Players from the BFX League of Legends and FC Online rosters will exclusively host personal broadcasts on SOOP to increase engagement with their fans. SOOP intends to bridge the gap between existing esports fans and streaming audiences by expanding collaborative content featuring both professional gamers and streamers.

The partnership will also strengthen in-person engagement with fans. The two companies plan to co-organize offline events and fan activities to provide more opportunities for direct user participation.

A SOOP representative stated, "Through this partnership, we will integrate professional esports players' personal broadcasts, collaborative content, and offline events to create an environment where users can get closer to the players and interact with them more easily."