Naver’s CHZZK is accelerating efforts to strengthen its esports content competitiveness by expanding collaborations with esports teams.

Naver announced on the 16th that it has signed an “CHZZK–Esports Official Sponsorship” agreement with Hanwha Life Esports. Following the sponsorship deal with Hanwha Life Esports’ League of Legends professional team, Naver will move forward with initiatives including the production of exclusive content, exclusive live streaming, and IP-based collaborative projects.

In line with previously signed sponsorships with Nongshim RedForce and OKSavingsBank BRION, Hanwha Life Esports will further broaden its touchpoints with esports fans through activities such as a logo placement sponsorship on player uniforms, as well as on- and offline events and the production of branded content.

Naver plans to expand the scope of its partnerships beyond providing teams with exclusive streaming and content, extending collaboration across the broader fan experience. As part of that direction, when Hanwha Life Esports held a fan appreciation event on the 3rd to kick off the new 2026 season, Naver supported the on-site activation by providing branded items reflecting CHZZK’s brand identity.

Ju Geon-beom, Sports & Entertainment Service Leader at Naver, said, “Through our collaboration with Hanwha Life Esports, Naver will communicate more closely with esports fans and build an ecosystem where content and community grow together beyond streaming,” adding, “We will continue to strengthen CHZZK’s unique esports competitiveness through a range of partnerships going forward.”

This article was translated from the original that appeared on INVEN.