Dplus KIA, the global esports organization, will operate a themed pop-up store from August 15 to 24 on the third floor of ‘Square X’ in Times Square, Yeongdeungpo, Seoul. This initiative is part of an ongoing project to broaden the team’s IP and deepen offline engagement with fans.

The pop-up concept anthropomorphizes each of Dplus KIA’s LCK roster members—Jeon "Siwoo" Si-woo, Choi "Lucid" Yong-hyeok, Heo "ShowMaker" Su, Kim "Aiming" Ha-ram, and Cho "BeryL" Geon-hee—as store staff roles ranging from manager to part-timer. Through character‐driven storytelling, fans will enjoy a fresh, immersive experience tied directly to their favorite players.

Several collaboration items—some unveiled for the first time—are included in the pop-up lineup. These feature limited-edition products created in partnership with Catch! Teenieping and New Era, among others. In addition, the team’s most beloved IP-based goods are relaunched with completely new designs and assortments.

Throughout the ten-day run, visitors can look forward to a variety of interactive programs: fan-participation events, purchase-based rewards, and surprise visits from Dplus KIA players themselves. These unique touchpoints are crafted to offer unforgettable memories and direct connections between the team and its supporters.

Dplus KIA is a South Korean professional esports organization founded on May 28, 2017, originally under the name DAMWON Gaming. After securing a title sponsorship from KIA Motors, the organization rebranded to Dplus KIA in January 2023. Its flagship League of Legends roster competes in the LCK, where it captured three split championships (Summer 2020, Spring 2021, Summer 2021) and claimed the 2020 World Championship title following a decisive 3–1 victory over Suning in the finals. Further details on event schedules and product availability will be released sequentially via Dplus KIA’s official social channels and membership platform.