On the 8th, Google Play released a new teaser for its upcoming advertisement featuring professional gamer Lee 'Faker' Sang-hyeok and Karina from the group aespa.

The video is titled "Who did Faker confess to?" and is described by Google Play as "A confession not from 'Faker,' but from the human Lee Sang-hyeok. A heart-fluttering story between 'Faker' and 'Karina.'"

The concept highlights Lee Sang-hyeok as a young man rather than focusing on his persona as the esports athlete 'Faker.'

The teaser video features singer Hanroro's 'I Will Come to Love You' set against a backdrop of cherry blossoms in full bloom.

The details within the ad are particularly eye-catching. The bus Karina is about to board is number 507, which is interpreted as a nod to Lee Sang-hyeok's birthday on May 7th. The bus route also lists Gayang-dong, which appears to be a reference to his birthplace. It is an attempt to go beyond simple celebrity casting by weaving the individual's actual life story into the advertisement.

The full advertisement is scheduled to be released on May 15th.