Inven Games has entered into a partnership with the digital game distribution platform Genba. This collaboration expands Genba's distribution network into Asia, allowing Inven Games to offer a wider variety of titles.

Founded in the UK in 2015, Genba is a B2B digital game distribution platform that connects game publishers with digital retailers. It provides the distribution infrastructure and settlement systems necessary to supply digital game products to retailers worldwide. The company currently works with over 90 publishers and 300 retail partners, maintaining a distribution network that spans 195 countries.

Launched in 2025 as a digital game distribution and publishing platform, Inven Games has since expanded its reach into physical packages and hardware. Through this partnership with Genba, Inven Games will serve as a bridge between Western and Asian gaming markets, with plans to introduce a more diverse range of game services to the domestic market. Furthermore, Genba intends to leverage Inven's strong PC user base and media presence to collaborate on marketing, promotion, and community engagement, extending their partnership beyond simple distribution.

Matt Glover, Managing Director at Genba, stated that as the Asian market becomes increasingly important to Western publishers, this partnership will contribute to expanding revenue opportunities within the region.

Hong Jun-ki, Business Director at Inven Games, expressed his hope for building a robust cooperative relationship through this collaboration. He added that the partnership would create meaningful synergies and expand their service offerings, ultimately delivering greater value to customers.

The list of titles available through the expanded distribution network following the partnership between Inven Games and Genba can be found on the Inven Games website.