My Chic Mall officially launched on the Google Play Store and Apple App Store on November 5. It is a casual management simulation game where players operate a department store and expand into the movie business.
Publisher Luminora Interactive Group Limited is holding an event to commemorate reaching 500,000 pre-registrants alongside the launch. Players logging into the game will receive a launch-exclusive costume set, with limited-edition outfit sets also provided as login rewards. Gift packages via dedicated coupon codes and in-game item rewards have also been prepared.
Players take on the role of the new general manager of an old department store on the brink of closure. Starting with a small fast-food outlet, players bring in new shops, improve facilities, and train staff to grow the scale of the department store. Featuring simple controls and an idle progression system, players secure revenue and expand their business through store operations and upgrades.
Available store types range from snacks and fashion apparel to fresh markets, living & home goods, art toys, and movie theaters. Players can establish operating strategies for each store and arrange space to improve the customer shopping experience. Interior configuration and service quality management also serve as key business elements to boost visitor counts and revenue.
As the mall grows in size and popularity, players can also expand into the movie industry. This content allows players to sign and cultivate celebrities, set up a dedicated film production team, and produce movies. By developing video IP, players can broaden their business scope from shopping mall management into culture and entertainment.
In addition to store management, the game features mini-games covering item synthesis, stock replenishment, food cooking, and product packaging. Players can gain extra revenue through auto-play or recruit and develop business partners to improve operational efficiency. Features for fashion styling and store interior decoration also allow players to customize their shopping space.
