The Korean Red Cross Blood Services (headed by Director Kwon So-young) announced on October 14 that it is hosting a 'Blood Donation Promotion with Kuya Restaurantz' in collaboration with MNB (CEO Bae Min-ho), a content marketing subsidiary of Netmarble.
The promotion was organized to address the decline in new blood donors caused by low birth rates and to encourage blood donation among young people. Starting October 15, the event will take place across 53 designated blood donation centers nationwide. The first 2,500 donors who complete a whole blood or platelet donation and select the collaboration merchandise will receive a limited-edition Onion Kuya plush keyring.
The two organizations signed a memorandum of understanding (MOU) in August to spread a culture of blood donation. Since then, they have continued their collaboration, including producing blood donation video content featuring 'Kuya Restaurantz'.
Kwon So-young, Director of Korean Red Cross Blood Services, said, "With new blood donors decreasing due to low birth rates, blood donation participation among the younger generation is critical. We look forward to cooperating with Kuya Restaurantz to spread an enjoyable blood donation culture."
Bae Min-ho, CEO of MNB, said, "It is deeply meaningful for Kuya Restaurantz to play a valuable role in the Korean Red Cross's worthwhile journey. Leveraging the strength of the Kuya IP, which has communicated closely with the MZ generation, we will do our best so that more people can join in blood donation."
