Netmarble announced that its content marketing subsidiary MNB will release a new animated series, 'Smash! Kuya Restaurantz', at 5:00 PM on the 13th. Produced as a mid-form series with standalone stories lasting around 3 minutes per episode, a new episode will be released every two weeks.
The series will be published on the official Kuya Restaurantz YouTube channel. In this work, 'Onion Kuya', a character familiar to the 10-30 age group through Vegetable Village and CatchMind, makes a return to animation. Within its short runtime, the show delivers fast-paced storytelling, character-specific expressions, and sharp, witty lines.
MNB focused on honestly and humorously depicting the feelings of modern people exhausted by social and work life. The show aims to offer vicarious satisfaction and comfort to adult viewers through Onion Kuya's unvarnished honesty and detached attitude.
MNB CEO Bae Min-ho said, "This animated series was designed so that not only fans who remember and love Kuya but also first-time viewers can be fully immersed in just 3 minutes. We hope it brings satisfying laughter and a small comfort to everyone tired of reality."
Kuya Restaurantz is a spin-off brand of Kuya and an IP operated by MNB. First introduced on Instagram in 2022, it has delivered content portraying the honest stories of Kuyas living in modern society.
MNB operates IP content business alongside Integrated Marketing Communication (IMC) solutions. Recently, the company has been expanding its marketing consulting services, utilizing gamification techniques—applying game elements to non-gaming services—to enhance consumer satisfaction and experience.
