Inven Global

Genshin Impact participated in this year's HoYoLand under the theme 'A Serenade to the Moonlight.' Travelers who reserved and entered for Genshin Impact were provided with a welcome kit filled with Genshin goodies. The Genshin Impact booth is located indoors at KINTEX and is divided into free zones, paid zones, and photo zones.

Visitors can create memories in the photo zone, complete various commissions in the free zone to collect stamps, and earn gifts such as photo cards. While the paid experience zone requires an additional fee, the photo card purchasing area drew massive crowds, boasting the longest line at the venue.

'Honkai: Star Rail' delivers Elation beyond imagination to visitors at HoYoLand. Trailblazers who selected Star Rail upon entry received a Star Rail-themed welcome kit.

The indoor Star Rail event booths are also divided into free and paid areas. In the booths themed after Ideal Paradise and Astropolis, attendees can become Raccoon Reporters to experience various activities—dodging cameras and taking on challenges. The Star Rail paid zone was also packed with players queuing up for special merchandise.

Invitations from Ross Caliper arrived for Proxies. At HoYoLand, attendees could become transfer students at Ross Caliper. Those who bought tickets for Zenless Zone Zero received a special welcome kit containing an Eous block toy.

The Zenless Zone Zero booth features 3 free events and 2 paid events. Through the free events, players can obtain an Aurelia Academy Student ID, a Velina Civil Servant ID, and a Remiel Wanted Poster. The highlight of the Zenless Zone Zero booth was undoubtedly the event where visitors could dance a waltz with Remiel. Gently holding Remiel's hand and stepping in sync put bright smiles on the Proxies' faces.

'Honkai Impact 3rd' and 'Tears of Themis' were situated outdoors at KINTEX. Both games required tickets for entry as well. Honkai Impact 3rd prepared 1 paid event and 3 free events, while Tears of Themis offered 1 paid event and 2 free events. Special entry perks were handed out for each game, and visitors could participate in events and purchase merchandise at each booth. Outdoor areas also featured various food trucks serving refreshments.

As an event hosting a wide lineup of HoYoverse titles, HoYoLand offered plenty of things to see and do beyond individual game booths. First, there was a merchandise shop filled with limited-edition items, as well as a large main stage visitors could drop by to enjoy. The stage held events in dedicated time slots every day, including Cosplay, Genshin Impact, Zenless Zone Zero, Honkai: Star Rail, and Lucky Draws. Since the stage programs differ by game and schedule, checking the timetable before heading out is recommended.

Additionally, at the DIY Zone—accessible with an extra paid ticket—attendees could craft keychains and tote bags. The long queues seen in the morning shrank slightly by the afternoon. Event booths from partner companies like Samsung and Google Play were also set up.

Cosplay is another essential part of HoYoLand. Cosplayers transformed into characters from HoYoverse games filled the venue, and official cosplayers appeared at each game booth to show off fantastic looks. Photo sessions with cosplayers take place at scheduled times at the booths, so be sure not to miss out on capturing memories.